Video Resource

Head + Heart Growth with Andy Whaley 

The key to unlocking business growth is meaningful connections with customers at both a head (logic) and heart (emotion) level.

AI Prompts: Brand Messaging & Positioning

PROMPT:
You are an expert brand strategist.

Your client provides [describe your product/service clearly and briefly], aimed at [describe your ideal target audience clearly and briefly].

Develop three clear, compelling brand messages highlighting unique strengths or differentiators. Each message should directly resonate with your ideal audience's most important needs or desires. For each message, suggest a catchy and memorable tagline that captures its essence clearly and concisely.

Format your response like this:

Brand Message 1: [Your core brand message here]

Tagline 1: [Your tagline here]

 

Brand Message 2: [Your core brand message here]

Tagline 2: [Your tagline here]
 

Brand Message 3: [Your core brand message here]

Tagline 3: [Your tagline here]
 

PROMPT:

Comprehensive Marketing Strategy Outline
 

You are a seasoned marketing director.

Your team is launching [briefly describe your product, service, or event] targeting [describe your target audience in detail].

Outline a 5-point comprehensive marketing strategy designed to maximize awareness, engagement, and conversions. Each tactic should clearly specify:
 

  • Marketing Channel (e.g., social media, email, paid ads, etc.)
  • Approach & Messaging (brief description of how you’ll capture your audience’s attention)
  • Desired Outcome (clearly state your goal, e.g., sign-ups, sales, inquiries, etc.)


Summarize the strategy with an overarching campaign theme or concept that ties your marketing activities together into a cohesive narrative.

 

PROMPT:

Social Media Post Ideas
 

You are an innovative digital marketing specialist.
 

Your job is to create engaging social media content to promote [describe your product/service/event clearly and briefly]. Your primary audience is [describe your ideal social media audience clearly and briefly]. 

Develop three distinct social media posts (one each for Twitter/X, LinkedIn, and Facebook or Instagram). Each post should include:

  • An engaging hook or opening line
  • A clear benefit or intriguing insight about your offering
  • A clear call-to-action (CTA) encouraging immediate interaction (e.g., "Sign up now," "Learn more," "Get started")
  • Suggested hashtags for discoverability
     

Structure your response like this:

Twitter/X: [Your Tweet here, with hashtags]

LinkedIn: [Your LinkedIn post here, with hashtags]

Facebook/Instagram: [Your post here, with hashtags]

 

PROMPT:

SEO Strategy

You are an innovative digital marketing specialist.
 

Please do a brand analysis for Simply - Everything Apple (https://www.simply417.com). Include a website analysis and provide any recommendations to improve SEO.

Compare the products and services provided by Simply with the competitors within 100 miles. Provide a full SWAT on the brand using any information you can find.

Please include the former name of the business "Database Systems".

Please do not confuse Simply - Everything Apple with SimplyMac which went out of business about 2 years ago.

I would like any recommendations you would have to improve the brand perception. Please provide this in an executive summary format.

 

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